Increasing performance through digitization
Digital competitiveness is keeping up with the times.
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An old, badly arranged, or set up website will turn the user away, they will get a bad impression of you. Chances are, that person will never return to your site, let alone purchase a product or service that the company offers.Digitization does not represent only the website, but a wide application in almost all areas of the business process. Digitization of operations presents opportunities for better analytics of the company itself – where the company shines and where improvements are needed. Sometimes this improvement is enough to move a business to the very top of search results, which increases presence – a greater chance that customers will actually find the business they need. The availability of company data and the first impression your customer or potential partner gets are critical to your success.Digitization of business processes for a company means reducing business costs, and reducing time for processes that are time-consuming, but still an important part of the business. These processes are represented by tasks such as sending e-mails, organizing and reviewing business tasks, editing and storing documentation, etc.In our research, we found that the factors listed above include a large number of Slovenian companies, which we believe do not need much to keep up with the times and start competing, not only on the domestic market but also on the foreign market.