Welcome to the Digitalisation section! Here you will find the latest resources on a wide range of digitisation-related topics. With advances in artificial intelligence and machine learning, businesses can now gain deep insights into customer behaviour and make data-driven decisions. As digitalisation continues to lead the way, it is important to find out what this means for the future.
The digitisation of support processes has become one of the most popular trends in the modern business world. It enables companies to reduce costs, improve efficiency and increase productivity. In this article, we will discuss the three main benefits of digitising support processes. These include increasing efficiency, reducing costs and improving quality. In addition, we…
In a digitalised business environment, data security is of paramount importance. Effective data security management is crucial to protect against unauthorised access, misuse or loss.In this article, we will discuss data security management in the digitalised business environment in more detail, including how organisations can improve their security measures and how businesses can store their…
The digitalisation of business has become essential to thrive in today’s fast-changing world. Digitalisation enables businesses to improve their competitiveness and gain an edge over their competitors. In this article, we will discuss five ways in which digitising your business can boost your competitiveness. 1. Using advanced technologies Using advanced technologies is one of the…
If you don’t satisfy your customers, your business will fail. The data backs it up. Growing businesses are more likely to prioritise customer success than those with stagnant or declining revenues. Successful customers can also become your best salespeople; our research shows that 77% of people have shared positive experiences with businesses in the last…
Increasing sales without increasing advertising costs has become an increasingly popular strategy among businesses during the recent financial “cooling” or slight recession. This can be a very effective way to increase sales, as it allows you to use your existing resources and focus on more effective ways to increase sales. In this article we will…
2023 will bring new opportunities for companies to win new customers. During this time, businesses will need to adapt to changing customer needs and adapt to a rapidly changing market. How quickly they win customers in 2023 will depend on how businesses use modern technologies to improve their services and products. Companies will have to…
Still a good idea from the shower? What now? If you’re like me, you probably have at least one idea a week or month. When you think of a good idea, it’s probably quickly followed by the thought that there’s too much competition or too much capital needed to bring it to life. Or you…
There are several different types of content that can be found on content-enhanced websites, online stores or online portals. You may have used a content archetype on a website and not even realised it. Why use different content types at all? See below to find out why using different content types is important and how…
Marketing automation with ChatGPT is a revolutionary tool that allows companies to approach their customers in a whole new way. By treating customers as individuals and offering them a personalised experience, businesses can create loyal and satisfied customers who will return to them again and again. In addition, ChatGPT provides many other features such as…
Digitalisation is the process of transforming all aspects of everyday life - including business processes, communication, production and service delivery - into digital formats using digital technologies such as the internet, mobile phones and cloud computing. Through digitisation, organisations and individuals can quickly access and use data, automate processes and connect to other systems.
Digitalisation enables businesses of all sizes to increase efficiency and reduce costs. It can provide access to more data, faster communication, greater automation and control, and more flexibility in how tasks are carried out. In addition, digitisation can lead to improved customer satisfaction and stronger stakeholder relationships.
Digitalisation can help businesses by providing the means to improve efficiency, speed up processes and reduce costs. Automation can reduce human error and increase the accuracy of data entry. Digital integration with customers and stakeholders can strengthen relationships and provide insights into consumer behaviour and preferences. In addition, digitisation can enable companies to optimise their operations and become more competitive in their markets.
To ensure a successful digital transformation, businesses need to prepare for the coming changes by investing in resources and expertise. Businesses should define their objectives for digitisation and consider the technical, operational and cultural implications for their business. In addition, teams should consider gathering feedback from stakeholders and customers to meet their needs. It is also essential to thoroughly test systems and put in place a digital governance structure.
