On-site optimization is an important part of any website's SEO plan. This is what helps search engines like Google determine how to rank your website in search results, making it easier for potential customers to find relevant searches. On-site optimization includes a range of techniques to ensure your website is ready to be indexed and ranked.
On-site optimization ensures that your web pages are properly structured. Structuring your website means including an HTML title tag for each page, adding page descriptions and keyword-rich page titles. In addition, it is necessary to ensure that all internal links work correctly and refer to the appropriate pages.
Keyword research is another important part of on-site optimization. It involves studying the keywords and phrases that potential customers use when searching for goods and services related to your business. By researching relevant keywords and phrases, you can create content and pages on your website that are more likely to be noticed and visited by search engine crawlers.
Adding fresh content to your web pages can also be categorized as on-site optimization. Blog posts, supporting articles, or even customer reviews can be a great help to Google in understanding the content of your website.