Welcome to Branding! Here you will find the latest resources on a wide range of branding related topics. Whether you’re a business owner, a marketing manager or just a curious student, you’ll find articles and tips to help you create an effective and powerful brand identity that helps businesses stand out and increase their visibility.
Brand identity is what makes your brand memorable, so branding is one of the most important investments you can make in your business. In a crowded world, with many competing brands and other distractions, your brand identity will often be the difference between success and failure. Just as your personal identity uniquely represents you, your…
There are several different types of content that can be found on content-enhanced websites, online stores or online portals. You may have used a content archetype on a website and not even realised it. Why use different content types at all? See below to find out why using different content types is important and how…
A brand strategy is the way a company can successfully develop and maintain its brand. It is a complex process that requires long-term planning and coordination of all aspects of the brand, including its name, style, communication style and even target market. A brand development strategy is crucial for the successful development and maintenance of…
Brand or company positioning on the market refers to how your brand appears in the mind of your consumer. What do they think of when they hear your company name and how does it make them feel? Developing a strategic position for a brand or business is critical to achieving sustainable growth for your business.…
Business is really like dating – you’re also trying to attract the right people and make them fall in love with your brand. So think of your logo as your social profile picture. People will check you out and try to learn more about you if it’s attractive. So you probably want to look your…
Recently, the use of conversational applications such as Intercom or e.g. Drift. It mostly appeared in more serious companies that consciously use a sales funnel and actively acquire customers. Intercom is a live chat system for support, sales and marketing teams. Its three main modules include a live chat module to communicate with users, an…
Usually, when we use the word identity or brand, we think of a logo. A logo is not your brand, nor is it your identity. Logo design, identity design and brand marketing have different roles that together form the perceived image of a company or product. There has been some recent discussion online about your…
The purpose of a brand is to create visibility and recognition of a product or service. It is a way for companies to differentiate themselves from the competition and create customer trust by communicating the value they offer. A successful brand is one that people associate with quality, reliability and an overall positive experience.
A good brand has the following elements: a distinctive logo and visual identity, a message that connects with the target audience, a story and tone that define the brand's values, a unique voice, and a consistent look and feel.
Branding has many benefits, such as helping to increase customer loyalty and trust, driving more sales and improving overall business performance. It also helps businesses stand out from the competition and gain a competitive edge.
Creating a successful brand requires careful planning and execution. Start by researching and understanding your target market, then get to know your brand inside and out. Develop a clear message and create a unique visual identity that resonates with your target audience. Finally, make sure that everything you do is true to your brand values and reflects your brand personality.
