Web Core Vitals: Nova meritev INP

Google has recently launched a new addition to the Core Web Vitals report in Google Search Console called INP (Interaction to Next Paint). This new feature is expected to replace the current FID (First Input Delay) metric in March 2024. As the new INP metric will take into account page experience metrics and thus impact SEO rankings, it is crucial that all website owners take note and prepare for these upcoming changes.

What is the FID metric?

First Interaction Delay (FID) is a web performance and user experience metric that tracks the time from when a visitor first interacts with a website to when the browser starts processing the interaction. It measures how long it takes for the browser to start processing a user interaction such as a click or a touch on a page. FID is one of the fundamental web metrics used by Google in its search rankings. FID is measured in milliseconds.

What is the INP metric?

The INP measurement focuses on how fast a page interacts with each other when loading and how accurately images load relative to the text elements of the page. This new metric allows Google to call up any areas on a page that are very ‘busy’ and detect any issues that are causing delays in interactivity.

In addition, the INP score on a page helps Google understand whether tasks are loading fast enough to give users a satisfactory experience. Any site that falls below Google’s threshold for an INP score may find it difficult to maintain a good site experience and rank well in search engines.

If you want to stay at the forefront of your SEO efforts over the next few years and beyond, it is highly recommended that you keep up to date with the latest changes to Google’s web metrics, including the new INP metric. Take the necessary steps to ensure your site is running smoothly before March 2024, and you will be in the best position to maintain a “good” site experience and a successful ranking in search engines.