Author / Nejc Rodošek

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  • Kaj je blagovna znamka? Kaj je identiteta podjetja?

    Brand and identity

    Usually, when we use the word identity or brand, we think of a logo. A logo is not your brand, nor is it your identity. Logo design, identity design and brand marketing…

  • Digitalna transformacija v maloprodaji

    Digital transformation in retail

    Digital technologies have disrupted many traditional business models by transforming or creating an entirely new business model. Uber, Airbnb, Skype, Alibaba, etc. They are some of the best examples of companies paving…

  • Najboljša platforma za spletno trgovino

    On which platform to set up an online store?

    The rapid growth of the World Wide Web has given countless companies an easy step into a new, very broad market. In addition, rapid digital growth has created countless new businesses that…

  • Vpliv socialnih omrežij na sanje otrok

    The influence of social networks on children’s dreams

    When we millennials and older generations were just children, we wanted to become something that most often personified a hero or someone who stands out from the average and is an inspiration…

  • avtomatizacija marketinga

    What is marketing automation?

    Marketing automation is a set of online tools and good practices that help an individual manage marketing processes more effectively. These processes include managing social networks, email campaigns, customer acquisition, analytics, and…

  • Bi se politiki morali naučiti programirati?

    Should politicians learn to program?

    In the modern world, there are more and more problems related to technology. Therefore, the question arises, should politicians learn to program? Could knowledge about application development have a beneficial effect on…

  • SEO optimizacija iskalnikov - osnovne strategije

    SEO search engine optimization basics

    Do you also feel like SEO search engine optimization ( Search Engine Optimization ) is one big mess? Every article you read does not contain exact guidelines, but the predictions of a…

  • Precizno targetiranje

    What is precision advertising?

    Precision advertising is a technique that we use more and more often in the digital world. With its help, we can successfully retain customers and sell similar products or services to existing…

  • digitalna izkušnja vaših spletnih obiskovalcev

    What is the digital experience of your online visitors?

    You have probably already come across the acronym UX or User Experience and also read somewhere that this is an important thing that we must not forget when we want to optimize…

  • 5 korakov do uspešne spletne strani

    5 steps to a successful website

    The ambitions of some individuals help them to decide on their online business or the creation of a website. This requires communication with the target audience, which is easier than ever before.…