Brand identity is what makes your brand memorable, so branding is one of the most important investments you can make in your business. In a crowded world, with many competing brands and other distractions, your brand identity will often be the difference between success and failure.
Just as your personal identity uniquely represents you, your brand identity is the distinctive feature of your business that sets you apart from all other competing businesses. And what is the form of brand identity? This is what shapes your business and how your business is perceived by your audience.
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what establishes the connection between you and your customers, builds customer loyalty, and determines how your customers perceive your brand.
Brand and identity
Just as Adidas built a high school star athlete's personality brand, it's your design that will build your company's brand identity.
Your design assets are those tangible elements that will determine how your brand is perceived by people. Things like your logo, packaging, web design, social media graphics, business cards and the uniforms your employees wear. In other words, it takes building a successful business that accurately represents who you are as a brand.
Position your company correctly in the market