Creating a WordPress plugin for the platform

How can product performance be optimised and what impact do these tailor-made tools have on the added value of the company and customer satisfaction. case study

Our digital world is full of products and services, and managing them can be a daunting challenge. But if a business is equipped with the right tools, the efficiency and consequent value of the whole process can be significantly improved. In this case study, we look at how automating product changes from suppliers can make ecommerce operations easier for their customers and save days of manual work making product changes per month. online merch shop

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Mass import of products into WooCommerce

By processing products in the background, we have enabled the transfer of more than 10 thousand products from different suppliers.

Daily updates on product changes

Items are updated every 24 hours so that information such as product description, quantity and availability are always up to date.

The challenge of the project

To maintain or increase market share, a retailer needs an intuitive, automated system to manage different distributors with different data structures and standards. This is something that the platform is well aware of. That’s why they decided to offer their customers who already have an existing online store on the WooCommerce platform a solution for importing the products of their preferred suppliers into their store – a custom-built WordPress plugin. Until now, customers could log in to their online merch shop and set up a store. The shop could contain custom merch products as well as various products from suppliers.

Solution: creating a WordPress plugin

Based on our knowledge of WordPress, we created a custom WordPress plugin for our client. Our solution automated the import of various distributors’ products into their customers’ online stores. By standardizing different data formats, we facilitated seamless integration of product details including title, description, price and more. A tedious manual process has thus been replaced by a consistent, smooth, automated process.


When the WordPress plugin eliminated a lot of man-hours, the company started to see an improvement in customer satisfaction for those who have a WooCommerce-based online store. The accuracy of the item descriptions and the updating of changes increased the credibility of the platform. In addition, the availability of a wide range of products from multiple distributors has improved the added value of the platform.

By harnessing the power of digitalization, we simplified an operational hurdle for our client. However, in a rapidly evolving technical environment, custom-developed tools such as our plug-in need to be regularly updated to remain effective. Well-designed solutions like these are an investment that provides high returns and improves the overall health of the business. Our future goal includes adapting and advancing these solutions to leverage artificial intelligence and machine learning for actionable sales insights and forecasts.

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