How to get started with content marketing?

February 20, 2020

Are you starting out with content marketing or simply writing content for your website? You are probably wondering where to start and what to write. You’re probably also wondering if you’re really good enough to write something that people will be happy to read. Don’t worry, everyone has been at this point and each of us has struggled with the same questions and fears. But with a little practice and a strategic approach, content writing and content marketing in general is much easier. In the article, we have collected a couple of key tips to make it easier to start writing content on your website.

Create a sales pitch sequence

+ Razširi članek s svojim mnenjem

For now, forget about getting massive traffic to your website and instead think about how you can use good content to sell your product or service and how much content can work for the current audience you have.Now you are probably wondering why it is necessary to create such content on a website. Why are sales texts not enough? Simple. This way, you will create content that will sell for you.

Create content to support sales steps

When we start creating support content for sales steps, we start at the beginning of the sales process. There are several types of content that will help you sell more. Such content most often provides trust, and authority and helps the target audience overcome fears and questions that do not give them peace. Supporting content should be structured to help your prospect.

Ignorance of the issue

In the first phase, it is necessary to bring the client closer to the problem they are facing with the content. The best type of such content is foreign and own case studies, where a case in practice is scrutinized and research is made based on this case.

Awareness of the problem (finding solutions)

When the customer is in the sales stage, where they are already aware of their problem and are looking for solutions and companies they can trust to help solve their problem. So, at this stage, it is necessary to create such content that will help in increasing your customer’s trust in your business. The best type of such content is detailed How To guides incorporate your solutions.In this way, you will give your audience exactly what they need at this stage – answers to the problem and trust in you. Such content will put you ahead of the competition, as you will be a trustworthy company in the eyes of your customers. At the same time, it will also help customers at this stage to move forward through the sales process.

Create content that attracts a wider audience

Once you’ve created content that helps the sales steps in your sales process, it’s time to create content that drives your audience to your website. What kind of content attracts a larger number of people? We are not talking about addresses optimized for clicks (clickbait). We are talking about quality content that people will be happy to read and share.The types of such content can vary from extensive how-to guides to research based on a larger dataset. Such content usually requires a larger investment of time and it is recommended to start creating it after you have already created content for the support processes.To be successful in your business, it is necessary to gain niche authority with your audience and in search engines. Why? Because you will rank higher in organic searches and in the eyes of your audience, you will be seen as the main company in your niche. People always strive to buy from the best. Whether your audience sees you as an expert in your niche or just another blog online is up to you.