How to choose the right logo?

Business is really like dating – you’re also trying to attract the right people and make them fall in love with your brand. So think of your logo as your social profile picture. People will check you out and try to learn more about you if it’s attractive. So you probably want to look your best as a business too, right? Your logo will have a huge impact on the first impression your business creates. A logo will provide customers with visual information about your brand and let them know if it is a good fit for them.

How to choose a logo?

A logo must communicate the personality of your brand. First of all, it is necessary to understand what the fundamental personality of your brand or company is. Once you have a clear idea of ​​what makes you unique and what the company’s core values ​​are, it will be much easier to make the right visual decisions to complement the logo throughout the process.

Find your inspiration

Make a list of words that describe your brand and how you want a potential customer to recognize it. Put yourself in the shoes of a person in your target demographic and try to figure out what would be important to them or resonate with them. If you’re going to brainstorm your logo idea, don’t be afraid to think outside the box and be a little different. Original ideas help to express the character and, as a result, stand out from the crowd.

Check out the competition

Best place to borrow ideas? Your competition! See what’s already out there, what’s good about your audience, and what to avoid. While you’re researching these other companies, think about what makes them different from you and how you can emphasize those differences already in your logo design. Be sure to clearly set yourself apart from your competition. If all the other companies in your industry are going to be monochromatic, maybe decide on a color. If everyone else is traditional, maybe a fun and modern logo will catch the eye.

Choose a logo style

Now that you have a clear vision of your brand and feel inspired, it’s time to start translating that energy into design. Here you can play with many different elements, from colors, shapes, and graphics to typography. If you isolate each thing and think about what will best suit your vision, you will make things simpler. It is always better to go step by step rather than being overwhelmed with the whole thing at once. When thinking about your logo, the first thing you need to do is choose the right design aesthetic for your brand. There is no one-size-fits-all style, only the best for your brand.

Pay attention to color and fonts

Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas about them. You should also choose a font that nicely complements your logo. Now that you have an idea of ​​all the different elements that make up your logo, you need to make sure they work together. You want to combine them in a harmonious way to create the vibe you are looking for.

What makes a good logo?

A good logo is instantly recognizable, reflects your brand message, and stands out. An effective logo looks professional and matches the brand identity seamlessly. A great logo should also work at any size and wherever you want to use your logo. From the design, pay attention to the fact that it goes on several types of promotional material. It is good to have several versions made for different materials. Obviously, your brand’s logo needs and expectations will be much different if you’re selling children’s clothing and need a simple logo that can be stuck to the fabric, then if you’re making a sophisticated premium wine with a complex label or a high-tech app that lives on the nation’s phones. So remember to take a step back and think about the bigger picture. It’s not about personal taste, it’s about what works best for your brand.

Basic idea summarized from 99designs.com