Identiteta blagovne znamke je tisto, zaradi česar je vaša blagovna znamka nepozabna, zato je oblikovanje blagovne znamke ena najpomembnejših naložb, ki jih lahko naredite v svojem poslu. V natrpanem svetu, s številnimi konkurenčnimi blagovnimi znamkami in drugimi motnjami, bo identiteta vaše blagovne znamke pogosto razlika med uspehom in neuspehom.
Just as your personal identity uniquely represents you, your brand identity is the distinctive feature of your business that sets you apart from all other competing businesses. And what is the form of brand identity? This is what shapes your business and how your business is perceived by your audience.
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what establishes the connection between you and your customers, builds customer loyalty, and determines how your customers perceive your brand.
Just as Adidas built a high school star athlete’s personality brand, it’s your design that will build your company’s brand identity.
Your design assets are those tangible elements that will determine how your brand is perceived by people. Things like your logo, packaging, web design, social media graphics, business cards and the uniforms your employees wear. In other words, it takes building a successful business that accurately represents who you are as a brand.
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